Services

Outdoor Production

Managing the full production lifecycle of your outdoor campaign, from layout approval through to installation and de-flighting.

At In Touch Media, we handle communication across the various teams contracted into campaigns, keeping clients updated on progress every step of the way. We only use qualified teams we trust to do the jobs at hand, whether printing, electronic uploads, installation, or de-flighting of specialised on-site creative work. Sector costs are analysed regularly to ensure best price and media for our clients.

  1. 01

    Deadline management

    We track every production milestone and chase artwork deadlines on your behalf.

  2. 02

    Layout approvals before print

    Your creative is reviewed and signed off against media specifications before it goes to press.

  3. 03

    Dealing with printing companies and installation specialists

    We manage all supplier communication and quality checks, so you don't have to.

  4. 04

    Keeping clients up to date on progress

    Regular status updates mean you always know exactly where your campaign stands.

  5. 05

    Monitoring external factors like weather

    We track conditions that could affect installation timelines and plan contingencies accordingly.

Media Buying

Placing your campaign across the right inventory, with the right media owners, at the best available price.

Outdoor Media Buying is a rare specialism. Our campaigns are booked across various media owners' inventory with our focus on the client's strategy. Buying involves finalising the bookings once Strategy and Planning is done. All bookings are confirmed in writing and signed off on your behalf with our media suppliers, and timelines are set to chase up design, print, and installation.

Your sites are mapped, and you receive a Campaign Gallery once installations are completed, including a map, photograph of your ad, and full site details for easy tracking of geographic reach, current message on display, and installation dates. This is a technical area, and our staff is trained to handle it professionally, keeping clients up to date every step of the way.

  1. 01

    Written booking confirmations

    Every placement is confirmed in writing, countersigned with the media owner and shared with you.

  2. 02

    Campaign Gallery on completion

    Photograph, map, and full site details for each installation, delivered once your campaign is live.

  3. 03

    Geographic reach tracking

    Know exactly where your message is displayed, for how long, and to which audience segments.

  4. 04

    Negotiated pricing

    Our volume and relationships with 180+ OOH media owners give us leverage to negotiate better rates.

Strategic Outdoor Media Planning

Matching your audience, objectives, and budget to the most effective OOH media across South Africa.

Who is your message intended for? What outcome do you want from your campaign? When do you want to speak to your audience? What is your budget or estimated budget? Once we know your requirements, we connect with the right media suppliers and combine their information into a Media Strategy including Campaign Costing, Media Details, and Mapping.

This is where our long-term experience and knowledge of Out Of Home media pays off. Dealing with more than 180 OOH media suppliers on an ongoing basis, and knowing their stock and geographic footprints, means we make recommendations based on real knowledge and experience.

  1. 01

    Audience and objective alignment

    We start with your audience, not with available inventory. Strategy drives media selection.

  2. 02

    Campaign Costing and Media Details

    A complete document showing all proposed sites, costs, and rationale for your approval.

  3. 03

    Geographic mapping

    Every site in your plan is mapped so you can visualise coverage before committing.

  4. 04

    Access to 180+ media owners

    Our ongoing relationships give you access to inventory across all major OOH formats and geographies in South Africa.

Portfolio Audits and Travel

Independent eyes on your OOH holdings, with on-the-ground verification and mapping.

Not sure if your Out Of Home campaign is reaching your intended audience to best effect? We can analyse your OOH strategy and current campaigns. Physical site visits to your holding can be done on request, including detailed photographs and mapping.

We travel with our various media suppliers to evaluate their holdings regularly, and stay abreast of the latest industry developments daily. Our on-the-ground knowledge means we can report accurately on the condition, visibility, and audience value of each site in your portfolio, giving you an independent view before you renew or renegotiate contracts.

  1. 01

    OOH strategy review

    An objective assessment of whether your current outdoor mix is serving your campaign objectives.

  2. 02

    Physical site visits

    On-site visits with detailed photography and location mapping, available on request.

  3. 03

    Media owner travel

    We travel with media owners to inspect new and existing holdings, so our recommendations are current.

  4. 04

    Industry development tracking

    We monitor changes in the OOH landscape daily, including new formats, regulatory changes, and pricing shifts.