OUR SUMMER 2016 PLANNING – ROLLING OUT ACROSS SOUTH AFRICA! UBER SOUTH AFRICA

//OUR SUMMER 2016 PLANNING – ROLLING OUT ACROSS SOUTH AFRICA! UBER SOUTH AFRICA

OUR SUMMER 2016 PLANNING – ROLLING OUT ACROSS SOUTH AFRICA! UBER SOUTH AFRICA

Uber South Africa

Uber South Africa launched their coastal Summer 2016 campaign today, with Strategy, Planning, Buying and Implementation handled by the In Touch Media team. Uber will be promoting their services in major coastal cities and towns this summer, including Cape Town, Durban and PE.

UBER IN CAPE TOWN entering Cape Town’s Creative and Design Precinct from the N1 Highway:

UBER IN PE at the corner of Albany Road & Westbourne Road heading towards Cape Road:

COO-EE : NOW IN GAUTENG!

The Coo-ee brand is an established soft drink in Kwa Zulu Natal and along the East Coast of South Africa, but now growing their market in Johannesburg and surrounds. Kicking off with a bang, In Touch Media did the Out Of Home Media Planning for them, and after evaluating their marketing requirements, a campaign was put together running from October into 2017. These sequential posters brought a bright message to the slow-moving traffic on the M1 Freeway between Sandton and the Johannesburg CBD:

Blackriver FC supplied the designs, and came up with exceptional design for the Out Of Home Campaigns. These are the 7,5 X 5 portrait billboards that will be in a high volume rotational package across Johannesburg for the next 6 months:

CANAL WALK ON THE ROAD

The Myciti busback advertising has proven it’s worth for a number or our clients over the past few years, and continues to deliver. We spotted one of our client Canal Walk’s ads on Loop Street in Cape Town this week:

HUAWEI LAUNCHES P9

This iconic site is viewed by all Drop & Go visitors as they reach the King Shaka International Airport Terminals, and spans across two walls giving Huawei a total ad display of 230 sq metres. The artwork was updated recently as part of the launch of the new Huawei P9 and P9 Plus:

MORE OREOS IN DURBAN

In Touch Media contributed towards the successful Oreo campaign with 3 key sites in and around Durban, including sites on the Albert Luthuli Highway (N4 Northern Freeway) as well as sites at the Hybiscus Mall and on Old Main Road through Hillcrest, as seen on this photograph:

This is the layout of the 80 m square ad viewed by traffic on the Albert Luthuli Highway heading towards the Durban Waterfront – a great example of good Out Of Home Design:

Klipdrift

A hand-picked ad space in central Durban, on a large-format Wall Site, for exposure for Klipdrift Summer 2016:

CUTTY : FOCUS ON WYNBERG

Cutty calling on their audience at the Wynberg Cape Town Commuter Node,
advertising on a combination of bus shelters and billboards for best effect:

CAPE TOWN TO THE OPERA

To reach audiences for the opera CARMEN which was on at Artscape in October this year, detailed research was done, and after consultation with client, a combination of high profile posters in and around selected shopping malls were combined with a roadside billboard, to fit client’s budget and reach their marketing objective for CARMEN. These posters at the parking entrance to The Cape Quarter in the Cape Town CBD:

By | 2018-03-10T15:11:32+00:00 December 1st, 2016|Newsletters|0 Comments

About the Author:

Margie Carr
Margie Carr has been involved in various aspects of the Out Of Home world in South Africa since 1995, and established In Touch Outdoor in 2002, growing the company to an accredited specialist media agency in 2015 along with her dedicated team. She is passionate about Outdoor Advertising. Margie spends her time strategising for clients, growing her marketing skills, writing articles and painting whenever she gets the time.

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