LIGHTS OUT @ PICCADILLY CIRCUS – FIRST TIME SINCE WW2

//LIGHTS OUT @ PICCADILLY CIRCUS – FIRST TIME SINCE WW2

LIGHTS OUT @ PICCADILLY CIRCUS – FIRST TIME SINCE WW2

For the first time since World War 2, the lights went off on the iconic Piccadilly Circus Advertising display in the centre of London. The last time the lights were turned off for an extensive period of time, was from 1939 until 1949. This was due to the enforced blackouts, to hide the city from German bombers.

The site was illuminated for the first time in 1908, with incandescent light bulbs, followed by neon, then digital projections, and finally LED screens.

A clock was set to count down until the display went dark, on 16 January. A single state of the art single display is being created for this space, and six advertisers will be able to buy into use of the space. Coke, a long-term advertiser on this site for the past 62 years, as well as Samsung, are the first two confirmed clients who will utilise this space which is expected to be up and running in Autumn this year.

This visual shows what the new screen will look like. It will have the capacity to display advertising, as well as live video streaming and event updates, such as weather and sport results.

Piccadilly Circus is visited by more than R100 million people per year, and one of the most iconic Out Of Home Sites in the world.

A short video showing the moment the lights went off.

Interviews with Tim Bleakley (CEO, Ocean Outdoor) and Patrick Halliwell (MD, Daktronics) about their plans for the site.

By | 2018-03-10T15:11:32+00:00 January 31st, 2017|Newsletters|0 Comments

About the Author:

Margie Carr
Margie Carr has been involved in various aspects of the Out Of Home world in South Africa since 1995, and established In Touch Outdoor in 2002, growing the company to an accredited specialist media agency in 2015 along with her dedicated team. She is passionate about Outdoor Advertising. Margie spends her time strategising for clients, growing her marketing skills, writing articles and painting whenever she gets the time.

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