Joining the ACA, looking at the future, and going Digital in Jo’burg!

//Joining the ACA, looking at the future, and going Digital in Jo’burg!

Joining the ACA, looking at the future, and going Digital in Jo’burg!

In Touch Media is proud to have been accepted as a member of the Association for Communication and Advertising (ACA). The ACA is the official representative body for the communications professions in South Africa. It represents the country’s most creative and successful agencies, and was originally created to improve the credibility of agency, media and communications businesses.

In Touch Media has successfully implemented a campaign for The Media Shop, for their client Western Cape Government. It gives exposure across the Western Cape and the Garden Route with a message of Solar Energy Awareness. Various media types were used, with an eye-catching bright layout to draw attention to the message.

At in Touch Media, we assist large media houses and advertising agencies in handling their OOH Campaigns, to dovetail with their full Media Strategy.

The Outdoor Measurement Council (OMC) is a non-profit organisation, created to develop Measuring Tools for Out Of Home which will finally place OOH on the professional playing field of Media in South Africa.

Not only will the OMC deliver Reach and Frequency, but detailed Geo-planning is possible, which will speed up the Planning process exponentially. It will give Out Of Home tangible statistics and measuring tools on par with that on offer for the Radio, TV, Print and Online advertising.

As soon as all the OOH Media Suppliers are on board with the OMC, this tool will be invaluable.

Coo-ee Flavours go Digital on this newly installed portrait digital screen facing traffic in Johannesburg on the N1 Western Bypass, between the Rivonia and William Nicol off-ramps. Rotating through all the Coo-ee flavours, this site ads a colourful and tasty note to peak driving time!

This is part of our on-going campaign introducing Coo-ee to the Gauteng market.

The brand is well established in Kwa Zulu Natal, and entering the Gauteng market.

Out Of Home Advertising coming to it’s full power with this awareness campaign across multiple platforms.

Follow them on Twitter @ #cooeesoftdrinks

From Exterion Media in the United Kingdom, comes this quirky little video showing the media and touchpoint possibilities when using Out Of Home Advertising. A great appetiser for planning your next campaign

By | 2018-03-10T15:11:31+00:00 March 31st, 2017|Newsletters|0 Comments

About the Author:

Margie Carr
Margie Carr has been involved in various aspects of the Out Of Home world in South Africa since 1995, and established In Touch Outdoor in 2002, growing the company to an accredited specialist media agency in 2015 along with her dedicated team. She is passionate about Outdoor Advertising. Margie spends her time strategising for clients, growing her marketing skills, writing articles and painting whenever she gets the time.

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